Packaging benefits

Pure-Pak® Sense carton — an original contemporary pack that enhances brand differentiation through a modern shape and innovative functional features. The new design is compelling by its modern, eye-catching look that communicates better on-shelf and improved functionality with more convenient handling for a carton that feels different.

More options to choose

A world of possibilities

Pure-Pak® Sense Fresh is currently available for 1000 ml, 750 ml and 500 ml in standard configurations.

Standard Standard dimensions
Large Large dimensions
Mini Mini dimensions

Pure-Pak® Sense caps

The Pure-Pak Sense® carton allows the application of different cap sizes

  • Cap white

    White

    Ø 27,5 - 28,4 mm
    35,7 - 35,8 mm (incl. cap flange)

  • Cap yellow

    Yellow (PMS 109C)

    Ø 27,5 - 28,4 mm
    35,7 - 35,8 mm (incl. cap flange)

  • Cap orange

    Orange (PMS 1505C)

    Ø 27,5 - 28,4 mm
    35,7 - 35,8 mm (incl. cap flange)

  • Cap red

    Red (PMS 1797C)

    Ø 27,5 - 28,4 mm
    35,7 - 35,8 mm (incl. cap flange)

  • Cap green

    Green (PMS 348C)

    Ø 27,5 - 28,4 mm
    35,7 - 35,8 mm (incl. cap flange)

  • Cap blue

    Blue (PMS 275C)

    Ø 27,5 - 28,4 mm
    35,7 - 35,8 mm (incl. cap flange)

  • Cap dark-blue

    Blue (PMS 286C)

    Ø 27,5 - 28,4 mm
    35,7 - 35,8 mm (incl. cap flange)

  • Cap white

    White

    Ø 32,65 mm
    39,3 mm (incl. cap flange)

  • Cap yellow

    Yellow (PMS 109C)

    Ø 32,65 mm
    39,3 mm (incl. cap flange)

  • Cap orange

    Orange (PMS 1505C)

    Ø 32,65 mm
    39,3 mm (incl. cap flange)

  • Cap red

    Red (PMS 1797C)

    Ø 32,65 mm
    39,3 mm (incl. cap flange)

  • Cap green

    Green (PMS 348C)

    Ø 32,65 mm
    39,3 mm (incl. cap flange)

  • Cap blue

    Blue (PMS 275C)

    Ø 32,65 mm
    39,3 mm (incl. cap flange)

  • Cap dark-blue

    Blue (PMS 286C)

    Ø 32,65 mm
    39,3 mm (incl. cap flange)

  • Cap white

    White

    Ø 35,8 - 35,9 mm
    43,0 - 43,5 mm (incl. cap flange)

  • Cap yellow

    Yellow (PMS 109C)

    Ø 35,8 - 35,9 mm
    43,0 - 43,5 mm (incl. cap flange)

  • Cap orange

    Orange (PMS 1505C)

    Ø 35,8 - 35,9 mm
    43,0 - 43,5 mm (incl. cap flange)

  • Cap red

    Red (PMS 1797C)

    Ø 35,8 - 35,9 mm
    43,0 - 43,5 mm (incl. cap flange)

  • Cap green

    Green (PMS 348C)

    Ø 35,8 - 35,9 mm
    43,0 - 43,5 mm (incl. cap flange)

  • Cap blue

    Blue (PMS 275C)

    Ø 35,8 - 35,9 mm
    43,0 - 43,5 mm (incl. cap flange)

  • Cap dark-blue

    Blue (PMS 286C)

    Ø 35,8 - 35,9 mm
    43,0 - 43,5 mm (incl. cap flange)

Corner Panel
Cap Labeling & Mini Leaflet

Improved navigation at POS

New corner panel

  • High display impact
  • Attractive, emotional design
  • Upgrade existing products
  • Profiling of new launches
  • Additional panel for communication of product

Simple and smart

Cap and carton labeling

  • Additional promotion/differentiation tool
  • Perfect brand/variety presentation
  • Accurate, oriented placement
  • Broad assortment of colors, materials and processing possibilities

A world of possibilities

Pure-Pak® Sense Aseptic is currently available for 1000 ml, 750 ml and 500 ml in standard configurations.

Standard Standard dimensions

Pure-Pak® Sense caps

The Pure-Pak Sense® carton allows the application of different cap sizes

  • Cap white

    White

    Ø 26,5 mm
    35,7 - 35,8 mm (incl. cap flange)

  • Cap yellow

    Yellow (PMS 109C)

    Ø 26,5 mm
    35,7 - 35,8 mm (incl. cap flange)

  • Cap orange

    Orange (PMS 1505C)

    Ø 26,5 mm
    35,7 - 35,8 mm (incl. cap flange)

  • Cap red

    Red (PMS 1797C)

    Ø 26,5 mm
    35,7 - 35,8 mm (incl. cap flange)

  • Cap green

    Green (PMS 348C)

    Ø 26,5 mm
    35,7 - 35,8 mm (incl. cap flange)

  • Cap blue

    Blue (PMS 275C)

    Ø 26,5 mm
    35,7 - 35,8 mm (incl. cap flange)

  • Cap white

    White

    Ø 30,7 mm
    39,3 mm (incl. cap flange)

  • Cap yellow

    Yellow (PMS 109C)

    Ø 30,7 mm
    39,3 mm (incl. cap flange)

  • Cap orange

    Orange (PMS 1505C)

    Ø 30,7 mm
    39,3 mm (incl. cap flange)

  • Cap red

    Red (PMS 1797C)

    Ø 30,7 mm
    39,3 mm (incl. cap flange)

  • Cap green

    Green (PMS 348C)

    Ø 30,7 mm
    39,3 mm (incl. cap flange)

  • Cap blue

    Blue (PMS 275C)

    Ø 30,7 mm
    39,3 mm (incl. cap flange)

Corner Panel
Cap Labeling & Mini Leaflet

Improved navigation at POS

New corner panel

  • High display impact
  • Attractive, emotional design
  • Upgrade existing products
  • Profiling of new launches
  • Additional panel for communication of product

Simple and smart

Cap and carton labeling

  • Additional promotion/differentiation tool
  • Perfect brand/variety presentation
  • Accurate, oriented placement
  • Broad assortment of colors, materials and processing possibilities

Most unique on shelf -
most convenient in use

More appealing product presentation at POS

  • Best product and brand differentiation
  • Strong display properties
  • 360 degree printing surface

Enhanced brand experience

  • Better guidance on shelf
  • Handy format & grip
  • Convenient pouring – optimized dosing
  • Less food waste – easy disposal for recycling

Customers who already decided for Pure-Pak® Sense Fresh

-20% CO2
+
Pure-Pak® Green
Green cap
Green polyethylene-layer

Elopak is leading the green movement with cartons completely derived from renewable material*

ELOPAK launched first beverage carton featuring renewable 2nd generation PE made of renewable feedstock such as vegetable oils and other lipids that are not in competition with food supply. They are sourced locally within Europe, and the entire chain is ISCC PLUS certified.

* When you buy a Pure-Pak® carton with green cap and layer, we make sure that an equivalent amount of plastic is produced from renewable and sustainable raw materials.

Illustration Trees
75% from naturally renewable forests.
+
Illustration oils and fats
25% plastics for barrier and closure based on renewable materials
=
Illustration layered carton
100% based on renewable materials

Learn more about the
Greenest Pure-Pak® carton ever

Zero CO2

Elopak goes Carbon Neutral

Elopak has fulfilled its vision of becoming carbon neutral and is offering carbon neutral products.

We have reached zero net emissions, first reducing our own emissions and second compensating for the remaining value chain emissions by supporting verified emission reduction projects.

RE 100 +

First Elopak carbon neutral cartons launched

+
68% reduction of Elopak internal CO2 emissions
+
Carbon Neutral Package Learn more about the Rimba Raya rainforest protection project Learn more about the Uganda cookstoves project

Learn more about how we became carbon neutral

Environmental benefits

4 reasons why the paperboard carton is the environmentally superior choice

Paperboard
  • Pictogram renewable

    Renewable

    The primary raw material for any beverage carton is timber, a renewable resource that comes from responsibly managed forests and other controlled sources. Elopak’s cartons consist on average of 75% paperboard.

    Elopak is working hard to substitute the non-renewable materials, such as polyethylene and aluminum, with more sustainable sources.

  • Pictogram recycle

    Recyclable

    Our cartons are fully recyclable. We support local collection and recycling facilities to become more widely available and easily accessible.

  • Pictogram employees

    Responsible

    Beverage cartons safely preserve product contents; maintain nutritional value and their functional gable-top design and easy pouring, reduces food waste.

    Various independent studies, including full life cycle assessments, show that cartons have a lower CO2 footprint and consume less water than alternatives.

  • Pictogram logistics

    Transportable

    The rectangular shape of the carton is space-efficient during transport and storage and is transported prior to filling as a flat pack, further reducing transport costs and environmental impact.

Filling technology for fresh products

Flexible to meet market needs

  • Pure-Pak® Sense and Classic cartons can be filled
    on the same filling line.
  • Elopak´s new Pure-Pak® Sense carton range is
    fully compatible with recent Elopak filling lines.
  • All latest installed Elopak filling lines are
    retrofittable, others on request.

Elopak's new filling technology for highly efficient and flexible filling of products in fresh distribution

S-PSF70UC, S-PSF140UC, S-PLF50UC

Filling machine

Short lead time

  • Quick product, design and size change over
Filling machine

Elopak Ultra Clean hygienic standard

  • For dairy ESL: up to 28 days shelf life
  • For juice: up to 60 days shelf life
Caps

High Flexibility

  • Pure-Pak® Classic & Pure-Pak® Sense in 6 different carton sizes: 250ml to 1.136 ml
  • 3 different screw caps
    small: Elo-Cap U, UE light, U4
    medium: Elo-Cap Optima
    large: Elo-Cap XE, XE light
Filling machine

High efficiency

  • S-PSF70UC: 7.000 packs/hour
  • S-PSF140UC: 14.000 packs/hour
  • S-PSF50UC: 5.000 packs/hour
Filling machine

Little floor space requirements

  • No standalone auxiliary components
Control panel

Effective control and data capturing

  • Improved HMI helps to efficiently operate and control filling equipment
  • Central data storage with remote access to data and reports
  • Userfriendly operator touchscreen interface

Elopak's new filling technology for fresh products in motion

Learn more about the latest Pure-Pak® Fresh filling platform

Computer mit Video

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Arched and printed “top fin”

Improved communication and stand out

Arched and printed “top fin” provides better range navigation & communication of product’s USP.

Rounded front panel

Rounded front panel

The rounded “front panel” and “top fin” allows a seamless printing area and conveys a stylish and modern look & feel.

“First touch” zone

Tactile experience

“First touch” zone offers new sensations when both pouring and gripping.

“Easy fold” line

More convenience

“Easy fold” line allows for squeezing out the last drop of the product and producing less waste volume.

Asymmetric top

More flexibility

Asymmetric top allows different cap sizes.

Arched and printed “top fin”

Improved communication and stand out

Arched and printed “top fin” provides better range navigation & communication of product’s USP.

Asymmetric top

More flexibility

Asymmetric top allows different cap sizes.

“First touch” zone

Tactile experience

“First touch” zone offers new sensations when both pouring and gripping.

“Easy fold” line

More convenience

“Easy fold” line allows for squeezing out the last drop of the product and producing less waste volume.

New corner panel

New corner panel

  • Support of brand values and stimulating promotions
  • Improved range differentiation
  • Better communication of USP
STARPACK

Starpack Silver Winner 2015

In the Greenstar Sustainable Award category 2015, the Pure-Pak® Sense carton with renewable PE won the Starpack Silver Award, UK´s most prestigious and long-standing packaging awards scheme.

Learn more
DVP

German Packaging Award

In front of more than 200 guests from the packaging industry, and under the authority of the Federal Ministry of Economy and Energy, the German Packaging Institute (dvi) awarded Elopak’s Pure-Pak® carton made of 2nd generation renewable PE as one of the most innovative developments around packaging 2015.

Learn more
DVP

Performance with Purpose Trophy

In June 2015 Elopak won the Environmental Trophy for the “greenest Pure-Pak® carton ever”, featuring renewable PE. According to the jury Elopak won the prize because of using PE produced from waste and residues which is contributing to the circular economy.

RE 100

Renewable energy

In 2015, Elopak became the first packaging company and the first Norwegian company to join the RE100 campaign, committing to sourcing 100% renewable electricity from 2016 onwards for all production units and offices worldwide, excluding two joint ventures.

68% reduction

Elopak Group GHG emissions

(tons CO2e)

Compared to 2008, Elopak reduced its own Greenhouse gas (GHG) emissions by 68%! We have attained this primarily by way of energy efficiency and sourcing renewable electricity.

Centrale del Latte d'Italia cartons

First Elopak carbon neutral cartons launched

Centrale del Latte d‘Italia is the third largest dairy in Italy and the first in the world to introduce carbon neutral cartons from Elopak.

“As a food producer we are increasingly aware of consumer interest in the carbon footprint of product manufacturing processes and packaging.

As with industries and economies across the world, the goal of carbon neutrality throughout our entire supply chain is a major part of our overall environmental strategy – and Elopak has enabled us to make a huge leap with our shared carbon neutral vision.”

Marco Luzzati
Sales and Marketing Director at Centrale del Latte d’Italia

Cookstoves

Uganda cookstoves project

Subsidizes the sale of fuel-efficient cookstoves across Uganda to improve cooking conditions and reduce indoor air pollution as well as encouraging local economic growth.

Orang-Utan

Rimba Raya rainforest protection project

Protects the local rainforest and the orangutan population in Borneo, Indonesia by two main mechanisms:

  • by incentivizing the local population to protect the forest, and
  • direct prevention of illegal logging by patrols and guard towers

Imprint

Responsible for the content

Elopak Group Headquarters
ELOPAK AS
Postbox 418 - Skøyen
N - 0213 Oslo

Visiting address:
Hoffsveien 1A
N - 0275 Oslo
Tel.: +47 31 27 10 00
Fax: +47 31 27 15 00
Email: elopak@elopak.com
Web: www.elopak.com


Design and implementation

JANUS DIE WERBEMANUFAKTUR
Scheerer & Rohrmann GmbH
Krügerstraße 5
68219 Mannheim
Tel.: +49 621 77095-0
Fax: +49 621 77095-55
Email: janus@janus-wa.de
Web: www.janus-wa.de